China has relaxed its visa restrictions, giving new source of tourists for the recession-hit tourism industry, big news for Dubai Hotel and Tourism Industry. Dubai has witnessed 50% increase in the number of tourists in 2009 as compared to the previous years and it is expected that the number of tourists will be almost more than double within the next 12 months.

Chinese officials allowed travel agencies to promote Dubai and travel agencies are promoting Dubai Annual Spring Shopping Festival in a zealous way to attract more and more Chinese tourists. Agencies are giving out hefty discounts that also include a stay in the eight-star Emirate Palace Hotel. The luxury package includes one night stay in Emirate Palace.

Tour costs are reduced to almost 40% as compared to 2008 prices so more tour programs are promoted officially and through travel agencies. Michelle Chen, the deputy general manager of Hunter International Tourism, which is one of China’s largest travel agencies said “The UAE was not an official tourism destination for China before, therefore Chinese tours were mostly for business and exhibition purposes, but now due to new Dubai hotels, multicultural activities and several other shopping attractions, Chinese are intending to visit Dubai especially.”

Investors may be bogged down by Dubai debt crisis and its impact on World’s Financial Markets but apparently it hasn’t had any significant negative effect on Hotel & Tourism Industry in Dubai.

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