Economic Downturn has caused many troubles in almost every field of life but its effects are especially visible in tourism and hotel industry. Dubai is also not an exception, tourism has declined and consequently, Dubai hotels’ rates have also decreased. As there are always two sides of pictures, so being optimistic, we can take out some positive hope out of this pessimistic news. And the positive side is that declining hotels room rates are attracting more tourists and it is a healthy sign for both Dubai tourism and hospitality sector.
This decline means that Dubai hotels are becoming affordable for larger numbers of tourists. Mostly tourists around the world are looking for affordable holiday destinations and Dubai is quite popular for its eye catching tourist spots and marvelous hotels. High profile classic tourist spots cast a lavish and deluxe image in tourists’ minds but honestly speaking, high-rise hotels, high rates and lack of public transport contributed to Dubai Economic issue back in 2009.
Worldwide tourism Consultancies explain the reason of boom and then fall of Dubai tourism scenario that is; “Dubai appeared as a symbol of magnificence and opulence out of no where and this image grew too rapidly. Even when there were not enough hotels, people still wanted to visit Dubai and it let the figures feel that what so ever you do, tourists will be mushroomed and will come there at all costs. This dream was shattered when Dubai faced economic crunch and every sector felt its after affects, hotels prices were declined and luxury rooms started becoming available to almost everyone. It is because every hotel was advertising itself at highly competitive rates and average daily room rates were decreased.”
However, now the hotels rooms’ rates have declined and most of the hotel owners are advertising their hotels as the most affordable hotels in Dubai. It impacted well on Dubai tourism industry. The occupancy level is slightly moving up and at the end of 2011; it rose to 75% as compared to last year’s occupancy level that was 69.3%. It is a positive sign; and now let’s see what Dubai has still to offer to support its tourism and hotel industry?
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